Alma Marketing Collateral

Alma Lasers, Inc. is a leading manufacturer of laser technology in the medical aesthetics industry. After a recent corporate rebranding initiative at Global Headquaters, Alma North America was in need of refreshed sales collateral on-par with the new brand guidelines.

As Senior Art Director at Alma North America, I was tasked with redesigning the existing sales collateral utilizing the new brand guidelines. The redesigned collateral included 11 double-sided sales inserts for each of Alma's devices, as well as a newly designed folder to be given to all members of the Sales Team at the 2023 Mid-Year National Sales Meeting.

My specific contributions to this project included:
• Auditing the existing inserts and creating a new template with word count limits for newly written copy
• A modern, double-sided product insert template with standardized design components (quotes, stats, etc.)
• Clear visual hierarchy with paragraph styles for typographic consistency across all 11 inserts
• A completely custom, 10x12 folder with a unique magnetic closure
• Selection and implementation of all print finishes including embossing, spot gloss and reticulating varnish
• Traveled to print facility for final approval of artwork
• Facilitated weekly meetings with print vendor to ensure timely print production