The National Automotive Dealers Association Show is the auto industry's largest exposition of innovative products and solutions for car dealerships. As a large provider of automotive software and marketing solutions, Affinitiv was looking to gain brand recognition and stand out among competitors at the 2022 NADA Show.
MY ROLE
As Art Director and Lead Designer, on the Affinitiv Corporate Marketing Team, my role included the following:
1. Work with the Booth Vendor on overall concept/direction for the 2022 Affinitiv NADA Booth.
2. Design all printed booth graphics for the 30' x 50' booth.
3. Provide art direction for booth video graphics and video walls.
3. Develop B2B marketing materials to aid the sales team in booking pre-show appointments and acquiring leads.
FINAL DELIVERABLES
24 Large-Scale Printed Graphics for the 30'x50' Booth
Rotating LED Kiosk Advertisement at NADA Show
10 Email Marketing Communications
Landing Page for Appointment Scheduling
10.25"w x 14"h Automotive News Printed Advertisement
