Alma Lasers, a global energy-based laser device manufacturer, selected North America as the pilot market to launch its new skincare line, Universkin by Alma. This proprietary, medical-grade skincare line combines AI-assisted software with 18 bio-active ingredients, creating 487,678 customized formulations tailored to each patient’s unique skincare needs.
As Creative Director at Alma North America, I was tasked by Alma’s VP of Marketing to own the completion of all design requirements needed for launch at our National Sales Meeting in July of 2025. In total, the project was successfully completed in 1 month. I was given the honor of presenting the final Universkin launch creative at our National Sales Meeting in person at the House of Blues Chicago.
MY ROLE
Vendor Sourcing and Selection for 3D Motion resources
Sourced and onboarded a new vendor (Bolder Creative) to handle 3D animation and modeling
Sourced and onboarded freelance talent (Felipe Juri) to handle 3D social media posts
Aided in contract negotiation alongside my VP of Marketing to secure external resources within budget
Held meetings 3x a week with Bolder for project updates; ensuring timely feedback for 3D video development
Worked 1:1 with 3D freelance artist to complete B2B social media requirements (12 posts)
Provided graphic design direction and sound design files for social media plan (12 posts)
Provided feedback and final approvals for all 3D model assets, ensuring accuracy of the physical products
Provided creative direction to external partners to ensure brand alignment and consistency
Oversee production timelines and due dates for external vendors and internal Creative Team
Managed the internal Alma Creative Team in creation of all print design requirements
Assignment and tracking of all internal design tasks in project management system (Wrike)
Hands-on designer for the following: Pitch Deck, Bi-fold brochure, Laminated 1 Pager, and 3 Double-gatefold brochures
Routed all final assets to Regulatory for approval, ensuring compliance
CREDITS
30 Sec. Active Ingredient Launch Video: Bolder Creative
30 Sec. Retail Products Launch Video: Bolder Creative
22 Product Renders: Bolder Creative
12 Instagram Reel Visuals and Animation: Felipe Juri
Alma Creative Team: Design of all Print Materials
Alma Lasers, Global Headquarters: Universkin Brand Guidelines, Still Photography, Logo
